After 10 years , YouTube is a hit but faces new challenges
Ten years after its launch, YouTube has become a household name for online video but faces an array of rivals in the market and lingering questions about its business model.
The first video uploaded April 23, 2005—an 18-second clip of co-founder Jawed Karim at the San Diego Zoo—offered little indication the service would become the leader in Internet video and a key part of the Google empire.
A decade later, YouTube has more than one billion users, with localized service in 75 countries and 61 languages.
Some 300 hours of video are uploaded to YouTube every minute, and "every day people watch hundreds of millions of hours on YouTube and generate billions of views," according to the YouTube statistics page.
Google is reserving its 10-year anniversary celebration for May 10, marking the day the site went public, a spokesman told AFP. But analysts and others were talking about the milestone.
"Everyone in the world knows YouTube, even my mom," said Dan Rayburn, analyst at Frost and Sullivan who also writes a blog about streaming media.
YouTube played a key role in the Arab Spring uprisings and other political movements. It has faced bans in some countries, notably for the distribution of a film about Muhammad which offended some Muslims, and has faced criticism for being used to distribute unauthorized copyrighted content.
Most popular YouTube videos
YouTube's potential to transform people's viewing habits became apparent during the autumn of 2005 when a Nike soccer shoe ad called 'Touch of Gold' became the first video on the site to be watched 1 million times.
The dance video 'Gangnam Style' became the first YouTube video to surpass 1 billion views in 2012. The clip from South Korean rapper Psy still reigns as YouTube's most-watched video at 2.3 billion views. The only other video to break the billion barrier so far has been 'Baby' by Justin Bieber, but YouTube expects clips by singers Katy Perry, Shakira, Taylor Swift, Meghan Trainor and Miley Cyrus to eventually join the exclusive club.
In 2007, about six hours of video footage was being transferred to YouTube every minute. Now, about 300 hours of video is uploaded to YouTube each minute, or about 432,000 hours per day. That means it would take about 49 years to watch all the videos posted on YouTube on a typical day.
Google has never disclosed how much money YouTube brings in or even if the site is profitable. The research firm eMarketer projects YouTube will sell about $4.3 billion in advertising this year, after subtracting commissions and licensing fees. That would translate into about 7% of Google's projected revenue of $60 billion this year after subtracting advertising commissions.
If it were an independent company, YouTube likely would be worth at least $20 billion, based on investors' assessment of Netflix - the internet's leading video subscription service. Netflix currently has a market value of $37 billion, or about five and half times its projected revenue this year.
Ten years after its launch, YouTube has become a household name for online video but faces an array of rivals in the market and lingering questions about its business model.
The first video uploaded April 23, 2005—an 18-second clip of co-founder Jawed Karim at the San Diego Zoo—offered little indication the service would become the leader in Internet video and a key part of the Google empire.
A decade later, YouTube has more than one billion users, with localized service in 75 countries and 61 languages.
Some 300 hours of video are uploaded to YouTube every minute, and "every day people watch hundreds of millions of hours on YouTube and generate billions of views," according to the YouTube statistics page.
Google is reserving its 10-year anniversary celebration for May 10, marking the day the site went public, a spokesman told AFP. But analysts and others were talking about the milestone.
"Everyone in the world knows YouTube, even my mom," said Dan Rayburn, analyst at Frost and Sullivan who also writes a blog about streaming media.
YouTube played a key role in the Arab Spring uprisings and other political movements. It has faced bans in some countries, notably for the distribution of a film about Muhammad which offended some Muslims, and has faced criticism for being used to distribute unauthorized copyrighted content.
Most popular YouTube videos
YouTube's potential to transform people's viewing habits became apparent during the autumn of 2005 when a Nike soccer shoe ad called 'Touch of Gold' became the first video on the site to be watched 1 million times.
The dance video 'Gangnam Style' became the first YouTube video to surpass 1 billion views in 2012. The clip from South Korean rapper Psy still reigns as YouTube's most-watched video at 2.3 billion views. The only other video to break the billion barrier so far has been 'Baby' by Justin Bieber, but YouTube expects clips by singers Katy Perry, Shakira, Taylor Swift, Meghan Trainor and Miley Cyrus to eventually join the exclusive club.
In 2007, about six hours of video footage was being transferred to YouTube every minute. Now, about 300 hours of video is uploaded to YouTube each minute, or about 432,000 hours per day. That means it would take about 49 years to watch all the videos posted on YouTube on a typical day.
What it's worth now
Google has never disclosed how much money YouTube brings in or even if the site is profitable. The research firm eMarketer projects YouTube will sell about $4.3 billion in advertising this year, after subtracting commissions and licensing fees. That would translate into about 7% of Google's projected revenue of $60 billion this year after subtracting advertising commissions.
If it were an independent company, YouTube likely would be worth at least $20 billion, based on investors' assessment of Netflix - the internet's leading video subscription service. Netflix currently has a market value of $37 billion, or about five and half times its projected revenue this year.
Ten years after its launch, YouTube has become a household name for online video but faces an array of rivals in the market and lingering questions about its business model.
Read more at: http://phys.org/news/2015-04-years-youtube.html#jCp
Read more at: http://phys.org/news/2015-04-years-youtube.html#jCp
Ten years after its launch, YouTube has become a household name for online video but faces an array of rivals in the market and lingering questions about its business model.
Read more at: http://phys.org/news/2015-04-years-youtube.html#jCp
Read more at: http://phys.org/news/2015-04-years-youtube.html#jCp
Among the billions of videos seen on YouTube since its launch a decade ago, these have been the most popular:
- "Gangnam Style," the music video by South Korea's Psy—accompanied by a horse-riding-like dance that became a global sensation—has been viewed more than 2.3 billion times.
- Justin Bieber's "Baby" music video with rapper Ludacris, viewed 1.15 billion times.
- Katy Perry's "Dark Horse" music video with Juicy J, 917 million views.
- Katy Perry's "Roar," 889 million views.
- "Party Rock Anthem" by the electronic dance music group LMFAO, 856 million views.
Read more at: http://phys.org/news/2015-04-years-youtube.html#jCp
- "Gangnam Style," the music video by South Korea's Psy—accompanied by a horse-riding-like dance that became a global sensation—has been viewed more than 2.3 billion times.
- Justin Bieber's "Baby" music video with rapper Ludacris, viewed 1.15 billion times.
- Katy Perry's "Dark Horse" music video with Juicy J, 917 million views.
- Katy Perry's "Roar," 889 million views.
- "Party Rock Anthem" by the electronic dance music group LMFAO, 856 million views.
Read more at: http://phys.org/news/2015-04-years-youtube.html#jCp
Among the billions of videos seen on YouTube since its launch a decade ago, these have been the most popular:
- "Gangnam Style," the music video by South Korea's Psy—accompanied by a horse-riding-like dance that became a global sensation—has been viewed more than 2.3 billion times.
- Justin Bieber's "Baby" music video with rapper Ludacris, viewed 1.15 billion times.
- Katy Perry's "Dark Horse" music video with Juicy J, 917 million views.
- Katy Perry's "Roar," 889 million views.
- "Party Rock Anthem" by the electronic dance music group LMFAO, 856 million views.
Read more at: http://phys.org/news/2015-04-years-youtube.html#jC
- "Gangnam Style," the music video by South Korea's Psy—accompanied by a horse-riding-like dance that became a global sensation—has been viewed more than 2.3 billion times.
- Justin Bieber's "Baby" music video with rapper Ludacris, viewed 1.15 billion times.
- Katy Perry's "Dark Horse" music video with Juicy J, 917 million views.
- Katy Perry's "Roar," 889 million views.
- "Party Rock Anthem" by the electronic dance music group LMFAO, 856 million views.
Read more at: http://phys.org/news/2015-04-years-youtube.html#jC
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